The Beverage Journal Blog

This is a place to read articles found in the Maryland and Washington DC Beverage Journals as well as thoughts on current issues from our staff. If you would like to be a registered BJ Blogger, contact Stephen Patten.

Sierra Nevada's Celebration Fresh Hop Ale

Posted by Alan Horton
Alan Horton
Al Horton retired after 27 years with Bob Hall LLC, a beer distributor in Upper
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on Wednesday, 18 December 2013
in January 2014 Editions

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In 1981 Ken Grossman, owner of the Sierra Nevada Brewery, brewed his first batch of “Celebration Ale.”  This beer quickly became the classic ale sought after year after year during the Christmas Season.

Celebration Ale is an India Pale Ale (IPA) made with a twist. It is brewed in late fall using hops just recently harvested from the fields.  These newly picked hops, although dry by the time they are used, provide a fresh flavor and aroma that can’t be duplicated.  The beer would have a very different character if these same hops were allowed to dry for six to nine months.  The brewermaster uses a blend of Cascade, Centennial and Chinook hops that together provide plenty of bitterness with a moderate amount of hop aroma. The combination produces a bitterness level of 65 IBUs, which is at the high end of the bitterness scale for an IPA, as well as for most beers, with the exception of barley wine.  Celebration Ale, however, it is not a “hop bomb” that grabs your tongue and squeezes.  Rather, it is a skillful blending of fresh hops, and two row pale malt and caramalt that yields a delicious and flavorful beer.  Additionally, Celebration Ale is bottled conditioned meaning a small amount of sugar and yeast are added to the bottle before it is capped to induce a secondary fermentation that produces natural carbonation and provides additional life on the shelf.

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A BEVERAGE BIZ Look Ahead at the 2014 LEGISLATIVE SESSION

Posted by Edward "Teddy" Durgin
Edward "Teddy" Durgin
Teddy is a graduate of UMBC. In additional to his Beverage Journal writing dutie
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on Wednesday, 18 December 2013
in January 2014 Editions


The next General Assembly Session is scheduled to re-convene in January, marking the last year of the current four-year election cycle in Maryland.  That means all 188 legislative seats in the General Assembly -- along with the Offices of Governor, Lieutenant Governor, Comptroller, and Attorney General -- are up for election.  In addition, for the first time in the state's history, the primary election will be held in June just 60 days after the Session's conclusion.

For beverage industry interests, this politically charged time represents an opportunity to become even more actively engaged than they have in the past.  The Maryland State Licensed Beverage Association (MSLBA), in particular, has no plans to sit idly by.  MSLBA President David Marberger comments, "It's not really politics.  You're just talking facts.  You're saying, 'These are things that I experience.  These are things I face.  These are challenges that we have to overcome.'  And these are challenges that your local politician may not be aware of.  At some point in time, there has to be a give and take.  If you want your politicians to listen to you, you have to listen to him."

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Bill Burrill Maintains His Prestige at Republic National

Posted by Edward "Teddy" Durgin
Edward "Teddy" Durgin
Teddy is a graduate of UMBC. In additional to his Beverage Journal writing dutie
User is currently offline
on Wednesday, 18 December 2013
in January 2014 Editions

"It is a industry that is endlessly exciting because it is ever-changing and no two days are the same.  I've been in this business 37 years, and I bet I am going to learn something new today about the business that I didn't know yesterday!"

The industry Bill Burrill is speaking of is, of course, our beloved beverage biz.  And Burrill indeed speaks from nearly four decades of experience.  He started right out of college in June 1977.  Early on, this University of Baltimore graduate worked for Carlton Importing.  "When I was there," he recalled, "it was owned by McKesson.  Back then, McKesson was the largest wine and spirits distributor in the country and they also owned suppliers. So, I got some experience on the supplier side.  But after two years, I came back to the wholesaler side and have been in it ever since.  I've represented pretty much every major supplier, every major winery, and every major importer as well as many smaller ones.  I've worked in mostly Maryland, but also in South Carolina, Boston, and upstate New York. I've always been transferred back here. I'm like that bad penny. I keep turning back up!"

Today, he is manager of Republic National Distributing Co.'s Chesapeake Division, which encompasses off-premise accounts throughout the entire state of Maryland.  In that post, he represents such major suppliers as Pernod Ricard, Heineken, and Bombay Imports, among others.  He was brought aboard RNDC earlier this year after selling his interest in the Prestige Beverage Group.

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American Whiskeys Trending UPWARDS

Posted by Robert Plotkin
Robert Plotkin
Roberto is a judge at the San Francisco World Spirits Competition and author of
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on Wednesday, 18 December 2013
in January 2014 Editions

The 5 Trends Sending American Whiskeys Upward

As the adage goes, people drink in good economic times and bad. It seems especially true for the American whiskey category, which according to Beverage Information Group grew an impressive 3 percent to 15.7 million 9-liter cases. Prosperity will eventually return, but the question remains, will American whiskeys continue to successfully compete with elder statesmen Irish and Scotch on the world stage?

“We’re excited about the growth potential for the American whiskey category,” says Chris Bauder, GM of U.S. Whiskies at Beam Global. “Consumers continue looking to expand their spirits repertoire, and with all of the bourbon innovations we are seeing, they are discovering the fantastic quality, versatility and different tastes available within the category. There is a level of pride among the category’s pioneers, including Bill Samuels and Fred Noe, in the fact that their products stand up to Scotch and Irish whiskies in the minds of consumers and that this uniquely American spirit is getting unprecedented demand from whiskey drinkers across the world.”

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Alt Whiskey Goes Mainstream

Posted by Beverage Network
Beverage Network
The Beverage Network publications have been providing beverage alcohol licensees
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on Wednesday, 18 December 2013
in January 2014 Editions

American Distillers Large & Small Are Fueling a Whiskey Revolution

By Jack Robertiello

Behind the bar at The Square One Brewery and Distillery restaurant in St. Louis, pride of place is given to the beers and spirits that are made on-site. Among the spirits, there’s an expected array of new distiller wares—gins, rums, vodka and the like—as well as whiskies that put a twist in the tail of the traditional styles consumers expect. Here, customers can order tasting flights that include J.J. Neukomm Whiskey (made with cherry wood smoked malt and aged in Missouri-made oak barrels) and Hopskey (the house’s hop-infused whiskey, grainy with a pleasant aromatic hoppiness).

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Make it a Beer Vacation in 2014

Posted by Alan Horton
Alan Horton
Al Horton retired after 27 years with Bob Hall LLC, a beer distributor in Upper
User is currently offline
on Wednesday, 18 December 2013
in January 2014 Editions

Do you need to get away? Are you tired of vacationing in the same place year after year?  If you answered yes to these questions, maybe your first resolution for the New Year should be to plan something new, fun and completely different - so, why not take a beer vacation?  A beer vacation can take you to some never before visited place like Belgium with its unending variety of beer styles, or it might be an adventure closer to home visiting local microbreweries within a day or weekend’s drive.  In either case, the options for a beer vacation are almost limitless.

Vacations are tonic for the soul.  They provide us a mental break from the everyday routine of life. They refresh and recharge us so that we return more energetic and renewed about our lives and our jobs. They can be used as learning experiences or simply as a way to relax. The nice thing about taking a beer vacation is you can do it with family, with friends or all by yourself.  The only rule is there is no rule.

If vacations are meant to fun, then a beer vacation should be a hoot and a really cool thing to do. There are new places to visit and new things to see along the way, while having the opportunity to stop and savor new unfamiliar brews.  And, as beer drinking is a social event, meeting new people may turn out to be the most fun and rewarding part of all. 

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