The Beverage Journal Blog

This is a place to read articles found in the Maryland and Washington DC Beverage Journals as well as thoughts on current issues from our staff. If you would like to be a registered BJ Blogger, contact Stephen Patten.

DC Coast Enjoys the Highs With Lauren Lowe

Posted by Edward "Teddy" Durgin
Edward "Teddy" Durgin
Teddy is a graduate of UMBC. In additional to his Beverage Journal writing dutie
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on Wednesday, 19 March 2014
in April 2014 Editions

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It's been eight years since Lauren Lowe made the move from the wilds of Michigan to Washington, D.C.  A part of her is still getting used to the transition.  "I lived in Michigan until I was 22," she stated.  "Needless to say, there is a thriving city life here in comparison to where I'm from."

Lowe has been part of that thriving city life for eight years now, specifically its bar scene.  Her first job behind the taps was at Chef Jeff's on 13th and F Streets.  She left there after about a year and a half to take a job at DC Coast.  She's been head bartender there for nearly six years now.

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Terrapin’s Mosaic Red Rye IPA

Posted by Alan Horton
Alan Horton
Al Horton retired after 27 years with Bob Hall LLC, a beer distributor in Upper
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on Wednesday, 19 March 2014
in April 2014 Editions

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Mosaic Red Rye IPA is a euphonious name for a beer. The name is quite a mouthful, and so is the beer.  This Rye based IPA is brewed by the award-winning Terrapin Brewery located in Athens, Georgia, which began brewing operations in 2002.  Terrapin brews a wide range of full flavored ales that are well balanced and not over the top in any way.

Much of Mosaic Red Rye IPA’s character is based on the use of Mosaic Hops – a new variety of hop. An offspring of Simcoe and Nugget hops, Mosaic derives its pleasant aroma and bitterness qualities from each of them. This new hop from the Northwest United States has a bright future and likely will become widely used in very short order.  

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Keith Kerkoff: How Templeton Rye Went Legit

Posted by Edward "Teddy" Durgin
Edward "Teddy" Durgin
Teddy is a graduate of UMBC. In additional to his Beverage Journal writing dutie
User is currently offline
on Wednesday, 19 March 2014
in April 2014 Editions

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In the 1987 movie "The Untouchables," Sean Connery's Irish beat cop famously instructed Kevin Costner's Eliot Ness on the "Chicago way" to get Al Capone and his notorious gang: "They pull a knife, you pull a gun.  He sends one of yours to the hospital, you send one of his to the morgue!"

Well, if it had been Keith Kerkoff in that scene, he would have told the Prohibition-era enforcement agent, "Just offer 'em a bottle of Templeton Rye!"

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Up-Selling: A Practitioner’s Guide To Selling the Good Stuff

Posted by Robert Plotkin
Robert Plotkin
Roberto is a judge at the San Francisco World Spirits Competition and author of
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on Wednesday, 19 March 2014
in April 2014 Editions

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The appeal of premium spirits cuts across age and cultural demographic lines. The spirits industry has done a marvelous job positioning premium brands with contemporary consumers. Their allure is undeniable. They’re marketed in attention grabbing packages and offer people a lot of bang for the buck. That’s an unbeatable combination.

As with most high-ticket items, premium and super-premium spirits don’t sell themselves. Convincing a client that a $60 bottle of Russian vodka, a $200 American alembic brandy, or a 750ml of tequila retailing for $250 is a warranted and informed purchase requires technique and ready information. Considering that your staff will have little time to close the sale necessitates providing them with a viable strategy.

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Tequila 101

Posted by Beverage Network
Beverage Network
The Beverage Network publications have been providing beverage alcohol licensees
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on Wednesday, 19 March 2014
in April 2014 Editions

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Tequila is made from the blue agave plant, which resembles a cactus but is actually a member of the lily family. At the heart of the plant is the “piña” (similar in appearance to a pineapple), which produces the aguamiel (“honey water”) that is fermented and distilled.

Tequila may only be produced in designated areas of Mexico, most notably the state of Jalisco; the spirit takes its name from the town of Tequila.

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Tequila To the Max

Posted by Beverage Network
Beverage Network
The Beverage Network publications have been providing beverage alcohol licensees
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on Wednesday, 19 March 2014
in April 2014 Editions

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In a bigger, faster world, tequila expands to higher price points and showcases innovations.

Innovation can mean many things, but for spirits retailers, innovation in tequila has delivered a growing business with a much more lucrative ring.

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