From Staff Writer Robert Plotkin

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Robert Plotkin

Robert Plotkin

Roberto is a judge at the San Francisco World Spirits Competition and author of 16 books on bartending and beverage management including Secrets Revealed of America’s Greatest Cocktails.

Blog entries categorized under January 2014 Editions

Posted by on in January 2014 Editions

The 5 Trends Sending American Whiskeys Upward

As the adage goes, people drink in good economic times and bad. It seems especially true for the American whiskey category, which according to Beverage Information Group grew an impressive 3 percent to 15.7 million 9-liter cases. Prosperity will eventually return, but the question remains, will American whiskeys continue to successfully compete with elder statesmen Irish and Scotch on the world stage?

“We’re excited about the growth potential for the American whiskey category,” says Chris Bauder, GM of U.S. Whiskies at Beam Global. “Consumers continue looking to expand their spirits repertoire, and with all of the bourbon innovations we are seeing, they are discovering the fantastic quality, versatility and different tastes available within the category. There is a level of pride among the category’s pioneers, including Bill Samuels and Fred Noe, in the fact that their products stand up to Scotch and Irish whiskies in the minds of consumers and that this uniquely American spirit is getting unprecedented demand from whiskey drinkers across the world.”

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