Journal Staff Writer Robert Plotkin

This is a place to read articles found in the Maryland and Washington DC Beverage Journals as well as thoughts on current issues from our staff. If you would like to be a registered BJ Blogger, contact Stephen Patten.

Robert Plotkin

Robert Plotkin

Roberto is a judge at the San Francisco World Spirits Competition and author of 16 books on bartending and beverage management including Secrets Revealed of America’s Greatest Cocktails.

Up-Selling: A Practitioner’s Guide To Selling the Good Stuff

Posted by Robert Plotkin
Robert Plotkin
Roberto is a judge at the San Francisco World Spirits Competition and author of
User is currently offline
on Wednesday, 19 March 2014
in April 2014 Editions

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The appeal of premium spirits cuts across age and cultural demographic lines. The spirits industry has done a marvelous job positioning premium brands with contemporary consumers. Their allure is undeniable. They’re marketed in attention grabbing packages and offer people a lot of bang for the buck. That’s an unbeatable combination.

As with most high-ticket items, premium and super-premium spirits don’t sell themselves. Convincing a client that a $60 bottle of Russian vodka, a $200 American alembic brandy, or a 750ml of tequila retailing for $250 is a warranted and informed purchase requires technique and ready information. Considering that your staff will have little time to close the sale necessitates providing them with a viable strategy.

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Drams of Eire: The Irish Boom Continues

Posted by Robert Plotkin
Robert Plotkin
Roberto is a judge at the San Francisco World Spirits Competition and author of
User is currently offline
on Thursday, 20 February 2014
in March 2014 Editions

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While bourbon and Scotch get more press, Irish whiskeys have quietly become the fastest growing, barrel-aged spirit in America. So what’s the attraction?

It may be no more complicated than Irish whiskeys are exceptionally easy to drink. They’re accessible, highly aromatic and loaded with palate pleasing flavors. Equally tempting, years of steadily increasing popularity hasn’t significantly driven up their price making them relative bargains. For a category long existing with nary a pulse, these are heady days.

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American Whiskeys Trending UPWARDS

Posted by Robert Plotkin
Robert Plotkin
Roberto is a judge at the San Francisco World Spirits Competition and author of
User is currently offline
on Wednesday, 18 December 2013
in January 2014 Editions

The 5 Trends Sending American Whiskeys Upward

As the adage goes, people drink in good economic times and bad. It seems especially true for the American whiskey category, which according to Beverage Information Group grew an impressive 3 percent to 15.7 million 9-liter cases. Prosperity will eventually return, but the question remains, will American whiskeys continue to successfully compete with elder statesmen Irish and Scotch on the world stage?

“We’re excited about the growth potential for the American whiskey category,” says Chris Bauder, GM of U.S. Whiskies at Beam Global. “Consumers continue looking to expand their spirits repertoire, and with all of the bourbon innovations we are seeing, they are discovering the fantastic quality, versatility and different tastes available within the category. There is a level of pride among the category’s pioneers, including Bill Samuels and Fred Noe, in the fact that their products stand up to Scotch and Irish whiskies in the minds of consumers and that this uniquely American spirit is getting unprecedented demand from whiskey drinkers across the world.”

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The Second Coming of Pisco

Posted by Robert Plotkin
Robert Plotkin
Roberto is a judge at the San Francisco World Spirits Competition and author of
User is currently offline
on Tuesday, 19 November 2013
in December 2013 Editions

ThPisco.jpg - 44.78 KBe ongoing cocktail renaissance has propelled pisco into the limelight and onto American backbars. Bartenders on both coasts have come to appreciate its unrivaled mixability and universally appealing character. All of our futures should be so bright.

Interestingly enough, this is not the first time that pisco has made it big in the States. During the California Gold Rush, miners from South America streamed into San Francisco bringing with them ample stock of Peru’s native spirit. Its popularity with the locals gave rise to such classics as the Pisco Sour and Pisco Punch. The brandy’s run came to an end with the onset of Prohibition when it all but disappeared in the States.

Celebrated mixologist Jeffrey Morgenthaler believes pisco stands a great chance of cracking into the American market. “I’ve been working with pisco for several years now and the thing I really enjoy most about using pisco in cocktails is the beautiful floral bouquet of the muscat grape. I often use pisco in variations of the traditional sour formula, but it also works beautifully in spirit-driven cocktails.”

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