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Rum Gets Respect

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on Monday, 19 May 2014
in June 2014 Edition

rum.jpg - 34.51 KBFrom its balmy Caribbean cradle, where it was consumed in copious amounts by seafarers, to the blenders of every beach bar in America, rum has ably fulfilled its calling as a fun-loving, tropical spirit.

But in a category as diverse as rum—which can be white, gold, spiced, flavored, overproof or aged—the frolicking frat boy persona that makes rum such a mixable and loveable spirit also means rum has occasionally struggled to be taken seriously, failing to realize the prices and sipping prestige that other spirits categories include. However, a current wave of super-premium rums and upsell options, hailing from both small entrepreneurs and category leaders alike, suggests that rum, as a whole, may finally be getting some overdue respect.

“Rum is the last category to premiumize,” says Tom Herbst, Vice President Marketing for Rum, Diageo. “Rum has characteristic challenges and opportunities, driven by its easygoing vacation values. We love those values because they make rum what it is. What we are trying to do across many of our rum brands is take that spirit, the exotic and fun side, and export it into more occasions.” Diageo’s portfolio includes spiced rum juggernaut Captain Morgan and Guatemala’s Ron Zacapa, as well as Pampero and Myer’s.

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Heineken: Changing the Game in Beer

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in June 2014 Edition

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FOR BOTH ON- AND OFF-PREMISE, CREATIVITY GIVES HEINEKEN USA AN EDGE IN AN INCREASINGLY COMPETITIVE MARKET

As an international beer leader, Heineken has always looked to project quality and consistency as core values in their flagship product, especially when it comes to the lucrative draught sector. Of all the tradewinds now buffeting the giant brewers of the world, draught quality is among the most problematic for a variety of reasons but hasn’t always received the attention it deserves. That is, until now, as Heineken USA is set to start the roll-out of what potentially could be a breakthrough in quality, consistency and environmentally sound beer delivery.

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GIN 101:The Many Styles of Gin

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on Thursday, 17 April 2014
in May 2014 Editions

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Benchmark London Dry style

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GIN ReimaGINed

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on Thursday, 17 April 2014
in May 2014 Editions

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No longer simply juniper, this spirit can be classic or creative, modern or mystical

According to conventional wisdom, and to the Alcohol and Tobacco Tax and Trade Bureau, gin is a distilled spirit with its main flavor derived from juniper berries. That leaves a lot of room for interpretation.

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Tequila 101

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on Wednesday, 19 March 2014
in April 2014 Editions

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Tequila is made from the blue agave plant, which resembles a cactus but is actually a member of the lily family. At the heart of the plant is the “piña” (similar in appearance to a pineapple), which produces the aguamiel (“honey water”) that is fermented and distilled.

Tequila may only be produced in designated areas of Mexico, most notably the state of Jalisco; the spirit takes its name from the town of Tequila.

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Tequila To the Max

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on Wednesday, 19 March 2014
in April 2014 Editions

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In a bigger, faster world, tequila expands to higher price points and showcases innovations.

Innovation can mean many things, but for spirits retailers, innovation in tequila has delivered a growing business with a much more lucrative ring.

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Whiskey’s Brightest Spot: The Irish Surge is Just Beginning

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on Wednesday, 19 February 2014
in March 2014 Editions

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If you’re looking for bright spots in the world of Irish whiskey, it’s hard not to find them. The question is where to start.

For example, ground has recently been broken in County Carlow for the new 25 million pound Walsh Whiskey Distillery, a venture backed by the Italian makers of Disaronno Liqueur. Meanwhile to the northwest, William Grant & Sons, owner of Tullamore D.E.W., will fire up the stills next fall at their new distillery, the first in a generation for the brand. Those two are just part of the unprecedented Irish whiskey distillery boomlet, to be followed by other new facilities including one at a former Diageo brewery site in Dundalk and another right in Dublin.

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Today's France

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on Tuesday, 21 January 2014
in February 2014 Editions

Change is the universal language of all modern industries. In this special section, we examine how innovations and adjustments are driving French wine, spirits, beer and cider sectors forward. From an entirely new category of “vin” to fresh brilliance behind the bar and the renewed relevance of beer and cider on the global market, France is demonstrating more flexibility and quality than ever in the nation’s history.

Even better, these improvements have made French alcohol products more relevant to today’s American consumers, who are eager to discover quality, style and value to fit their fast and varied lifestyles.

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Alt Whiskey Goes Mainstream

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on Wednesday, 18 December 2013
in January 2014 Editions

American Distillers Large & Small Are Fueling a Whiskey Revolution

By Jack Robertiello

Behind the bar at The Square One Brewery and Distillery restaurant in St. Louis, pride of place is given to the beers and spirits that are made on-site. Among the spirits, there’s an expected array of new distiller wares—gins, rums, vodka and the like—as well as whiskies that put a twist in the tail of the traditional styles consumers expect. Here, customers can order tasting flights that include J.J. Neukomm Whiskey (made with cherry wood smoked malt and aged in Missouri-made oak barrels) and Hopskey (the house’s hop-infused whiskey, grainy with a pleasant aromatic hoppiness).

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