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Blog entries categorized under April 2014 Editions

Tequila 101

Posted by Beverage Network
Beverage Network
The Beverage Network publications have been providing beverage alcohol licensees
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on Wednesday, 19 March 2014
in April 2014 Editions

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Tequila is made from the blue agave plant, which resembles a cactus but is actually a member of the lily family. At the heart of the plant is the “piña” (similar in appearance to a pineapple), which produces the aguamiel (“honey water”) that is fermented and distilled.

Tequila may only be produced in designated areas of Mexico, most notably the state of Jalisco; the spirit takes its name from the town of Tequila.

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Tequila To the Max

Posted by Beverage Network
Beverage Network
The Beverage Network publications have been providing beverage alcohol licensees
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on Wednesday, 19 March 2014
in April 2014 Editions

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In a bigger, faster world, tequila expands to higher price points and showcases innovations.

Innovation can mean many things, but for spirits retailers, innovation in tequila has delivered a growing business with a much more lucrative ring.

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