Blog entries categorized under February 2014 Editions
Chicago’s Goose Island Brewery refers to its “Honker’s Ale” brand as an English style bitter, but don’t be fooled by the name. This fine beer is anything but bitter. What then is an English Bitter? Simply put, it is a style of ale in which the brew master uses ample amounts of aromatic hops and sweet malt. The result is a beer with a strong hop presence but a pleasantly drinkable taste.
The brew master at Goose Island uses an interesting mixture of grains including: two row barley malt, wheat malt and roasted barley. This hearty malt combination produces a bread like aroma with a sweet malt flavor, strong enough to balance out the Stryrian Golden and Super Styrian hops. Although both hops types have mild bittering and aromatic qualities, Super Styrian hops is known especially for its dual flavor and scent characteristics.
When held to the light, a brilliant coppery gold color shows through the glass. A tight off white head forms as it is poured and quickly dissipates into a nice band of lacey foam around the inside of the glass. An abundance of small bubble carbonation gives the beer a pleasant feel in the mouth that carries through in the aftertaste as a pleasant mix of hops and malt lingers at the back of the tongue.
Maurizio Farro, founder of Cantiniere Imports & Distributing Inc., is a true American success story. He even talks like a proud American, albeit with a way-cool Italian accent. He doesn't refer to the year he came to the United States as "2002." He describes it as "the year after the Towers fell." He didn't let the language barrier stop him from prospering. He went to community college in Towson to improve his English ("I realized I had to not only learn the language, but be able to hear the people"). And when asked what his secret is for becoming his own boss, he answers: "If you come here to this country, you must come to work hard. Otherwise, there is no reason to be here."
Farro indeed came to America in 2002. "I come from a winemaker family in Naples," he said, during a recent interview with the Beverage Journal. "My family has been making wine for decades. Both of my grandfathers made wine, my father made wine, and so did my uncle. There was always wine on the table. . . . My father eventually didn't want to do the job anymore, and my brothers and I didn't follow in his footsteps. It was my cousin, who was working for my father's brother, who kept the family business. Today, I purchase his wine."
In every profession, there are some projects you work on that are just more "important" than others; projects that become less of a work task, and more a responsibility. Into my lap a couple of weeks back fell a story about Reliable Churchill funding a new PSA (public service announcement) video for the R. Adams Cowley Shock Trauma Center at the University of Maryland Medical Center in Baltimore. Commonly known as "Maryland Shock Trauma," it's the place on the news where you hear people taken to or flown to when they have been in very bad accidents. It's also the place where you as a parent do NOT want to get a call from in the middle of the night or anytime of the day or evening.
The executives and employees of Reliable Churchill know that. In fact, management had been looking to do something along the lines of a video that was dramatic and immediate and real for some time. The result is "Someone Like You," a 12-minute presentation that the company and Shock Trauma are hoping gets seen at every high school and in every Driver's Education class in the state.
This 2014 Maryland General Assembly Session is underway and retailers have two options: sit back and watch and hope all turns out well, or be actively engaged and impact the outcome in a way that helps your business. Please make it a top priority to join with members of the Maryland Beer Wholesalers Association (MBWA) and the Maryland State Licensed Beverage Association (MSLBA) on the morning of February 13th to meet with legislators from your district in their Annapolis offices. The day will start in Annapolis at 7:30 am at the Governor Calvert House for meeting assignments and a briefing on the issues. The group will then head over to the state house to meet with our elected representatives to voice the concerns of the industry on potential and proposed legislation. The group will then meet back at the Governor Calvert House for a debriefing followed by MBWA and MSLBA association meetings. Following these meetings there will be a luncheon ... all wrapping up by 1:00 pm.
This is a great opportunity to meet your elected officials and let them know what is important to you and your business. If you have questions or just want to register, call the MSLBA at 800 921-1381.
Change is the universal language of all modern industries. In this special section, we examine how innovations and adjustments are driving French wine, spirits, beer and cider sectors forward. From an entirely new category of “vin” to fresh brilliance behind the bar and the renewed relevance of beer and cider on the global market, France is demonstrating more flexibility and quality than ever in the nation’s history.
Even better, these improvements have made French alcohol products more relevant to today’s American consumers, who are eager to discover quality, style and value to fit their fast and varied lifestyles.